Parliamentary elections were held on Sunday 3. 4. 2022 simultaneously with a nationwide referendum on child protection. Members of the observation mission were continuously monitoring the proper conduct of the election campaign, including the election advertising and the general situation of the media.
During the election campaign, the observers noted that a considerable number of election posters were defaced with defamatory inscriptions or stickers ridiculing the persons depicted. This vandalism occurred mainly in the large cities and concerned mostly Fidesz-KDNP candidates, as well as Mi Hazánk Mozgalom candidates.
The media market in Hungary is fairly balanced although polarised with some media outlets openly rooting for one party or the other. Nevertheless, both the pro-opposition and progovernment forces have open access to media and the market share of press companies is roughly equally divided along political lines. There are various big players in the media market holding a broad portfolio of press brands on the other hand a number of small independent outlets also exist.
Social media are increasingly becoming an important playground for both campaigning and access to the news with many voters using social media as their primary source of information and many news websites are viewed via links on social media. In that regard, it is worth pointing
out that some press is “shadow banned” on Facebook for no apparent reason and their reach to consumers is thus limited.